![]() ![]() The book brings forth two types of markets, namely the Red and Blue Oceans. ![]() If you want to save this summary for later, download the free PDF and read it whenever you want.ĭownload PDF Lesson 1: Instead of competing in a Red Ocean, learn to dive deep into the Blue Ocean. Knowledge comes from repetition, so we’ll have to take each lesson in detail and tap into each one to get the most out of them. Making the competition seem irrelevant compared to your innovations is what the Blue Ocean strategy is all about.The business canvas strategy allows you to define your company and focus on your core strengths.A company must switch its focus from Red to Blue Oceans.Here are three of the most relevant lessons from the book: Chan Kim might have just what you’re looking for if you’re looking to understand how to do so. Instead of focusing on beating your competition, why not focus on creating new opportunities for yourself? Blue Ocean Strategy by W. Therefore, what’s left to do for any entrepreneur looking to start up their own company, scale up a business, or survive in the market? The answer may sound cliche, but it will make sense as we dive deep into the summary: to innovate.Ĭreating new and improved deliverables is the single best solution to implement in an oversaturated market. Technology allowed people to open up businesses with virtually zero costs, and so did social media. There are more businesses than ever before, and the world of start-ups shows no signs of slowing down. If we could describe today’s business world in one word, that word would be competitiveness. ![]() 1-Sentence-Summary: Blue Ocean Strategy talks about a new type of business strategy that doesn’t necessarily rely on gaining a competitive advantage over your rivals, but on innovating your way out of the current market to create your own ocean of opportunities. ![]()
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